In the latest ad push by Google, it appears the company is now offering a premium option for its advertisers to buy messages from its advertising platform.
As the article states, the premium option will now be available to advertisers who want to pay a fee to send SMS messages to an individual user instead of the standard SMS text message.
The premium option is available on both Google Adwords and Google AdSense accounts, as well as through the AdWords app on the Google Play Store.
A Google spokesperson confirmed to The Irish Time that the premium feature will be available through the Google Adword app and the AdSense app, and will be the default in Google Adsense accounts.
Google’s advertising platform is not the only one looking to expand its SMS marketing platform, and other advertisers are looking to leverage the company’s SMS advertising platform to drive more traffic to their websites.
In an effort to compete against the likes of Facebook and Google, Yahoo, which also operates a SMS marketing and advertising platform, is reportedly offering a free SMS marketing service to its advertisers.
Yahoo has also launched a free marketing platform to allow its advertisers and customers to send messages to individuals, with an opt-in option.
AdWords has always been a key feature of Google’s SMS marketing platforms, with advertisers paying to send emails to individuals through the company.
However, with the advent of Google AdWord, Google’s advertising network now has the option to include SMS advertising as well.
Google recently announced a new feature called ‘In-Reply-To’, which allows advertisers to send text messages directly to individuals.